Jennifer Smith, On Demand Marketing

Jennifer Smith, Principal
On Demand Marketing​

Marketing Excellence That's Affordable

I founded On Demand Marketing (ODM) believing that creativity and powerful communications effectively build brands while helping you win business. Here’s the exciting part: My virtual team and I are living proof that remarkable marketing talent thrives outside the realm of big, high-priced agencies.

We will help you successfully plan, create, implement, manage, and measure marketing programs with the goal of raising awareness for your products and services while generating valuable sales leads that boost your revenue. Are you ready for affordable marketing excellence? Getting started is easy – click here to see how!

On Demand Marketing Creative Collage

How On Demand Marketing Can Best Serve You

ODM Can Be Your Ongoing Virtual Marketing Team

If you’re a start-up or small- to mid-sized business and need some marketing expertise, but aren’t quite ready for a full-time hire, look no further! My team and I are here to be your virtual marketing department, providing all the expertise you need for success, without blowing your budget.

Or We Offer Project-based Marketing Support

Perhaps your business is a bit short-handed, or you’re tackling a project that needs some expertise you don’t have in-house. No worries – consider us your trusty go-to marketing team! We’re here to lend you our decades of experience on an as-needed basis to help ensure your marketing projects succeed.

On Demand Marketing Services

Marketing Planning services

Marketing Planning

Crafting a cohesive project or annual marketing plan, especially when your teams are already swamped with other tasks, can be challenging. When you partner with ODM, you'll reap the benefits of 30 years of diverse marketing experience; dedicated support for your planning process; and fresh perspectives on your current strategies from outside the "echo chamber."

branding and messaging services

Branding & Messaging

We'll work closely with you to identify and document the crucial aspects of your brand—from its position, promise, and personality to its engaging story. With this valuable information in hand, we'll craft a cohesive brand identity guide and/or messaging framework so your brand resonates consistently with your target audience(s).

content marketing services

Content Marketing

Conveying a consistent message across each of your target markets and buyer personas is vital. Not only will ODM help you create top-notch content, but we'll also ensure it gets delivered seamlessly through various marketing channels—both digital and traditional. We're all about making your key messages shine through, no matter who your audience is.

Digital marketing services

Digital Marketing

ODM knows how to use digital marketing approaches to help you reach audiences that traditional methods might overlook. Using a variety of marketing tools and tactics (think websites, email campaigns, customer journeys, etc.), we’ll help you zero in on those potential buyers who are most likely to be interested in your products and services.

Event planning and design services

Event Services

Your event planning is in good hands with ODM. My team and I know the ins and outs of creating memorable events. From handling logistics, promotions, content, and graphics, to measurable follow-up, we've got you covered for your meetings and industry events, be they in-person or online.

graphic design services

Graphic Design

No matter print or digital, ODM has the design expertise you need! We will create stunning visuals that tightly align with your messaging and visual brand. Think product/service brochures, case studies, exhibit/booth graphics, logos, infographics, presentation decks, and more. ODM has got you covered!

On Demand Marketing Creative Examples

Happy Customer Testimonials


Based in Manchester, NH, On Demand Marketing has been a trusted partner to technology (and other) businesses since March 2009. Our expertise lies in planning, creating, implementing, managing, and measuring marketing programs that:

  • Reinforce your company goals and strategies.
  • Forge and foster your distinctive brand identity and messaging.
  • Elevate recognition for your products and services.
  • Generate tangible sales leads that drive revenue to propel your businesses forward.

Jen Smith, the Principal and Founder of ODM, boasts a distinguished 30-year career in the realm of professional marketing. Jen’s expertise is a testament to her proficiency in key areas such as strategic marketing planning, direct-to-prospect lead-generation campaigns, channel marketing programs, graphic design, digital marketing, and branding.

Notably, Jen has also garnered substantial proficiency in CAD, BIM, AEC, and Facility Management technology marketing through her tenure with esteemed organizations like Computersmith, DTI Technologies, Autodesk, and GRAPHISOFT, and through clients like CAFM Resources, Manhattan Software, PenBay Solutions, AST Survey, the ANT Group, ClearEdge3D, and PrecisionPoint.

Collaborating with On Demand Marketing unlocks more than just Jen’s 30 years of expertise. It grants you access to her subcontractor team - a group of talented professionals specializing in niche domains like SEO, social media, and PR. Because we all work independently as freelancers, our overhead is low and ODM can pass the savings along to you. This way you get decades of marketing experience without breaking the bank.

Contact Jen at On Demand Marketing

Getting started is easy!

If you think you need help with marketing, getting started is super simple!

  • Contact Us!

    Fill out the Contact Form on this page and let me know a little about your project(s) or situation.

  • Schedule Time to Talk.

    We'll schedule a web meeting to discuss the challenges you're looking to overcome.

  • Get an Estimate.

    I'll put together an estimate for your project(s) and send it to you for consideration.

This is a free, no-obligation process, so you can only gain from reaching out. I look forward to hearing from you!

Jen Smith, Principal, ODM