Jennifer Smith

Principal, On Demand Marketing

Marketing Excellence That’s Affordable

I founded On Demand Marketing (ODM) on the belief that creativity and powerful communications effectively build brands while helping you win business. My virtual team and I are proof that awesome marketing talent exists outside of the high-priced, big agency environment. We will help you successfully plan, create, implement, manage and measure marketing programs that drive awareness for your products and services while producing sales leads that drive revenue.

Your Virtual Marketing Team

Are you a start-up, small or mid-sized business that needs experienced marketing help but cannot justify the cost of a full-time headcount? Let me and my team be your virtual marketing department – providing the day-to-day expertise you need within a budget you can afford.

Project Based Support

Perhaps your business is temporarily short-handed. Or you have a project that requires a level of expertise that you do not have in-house. Let me and my team lend you our decades of experience on an as-needed basis to make your project a huge success!

On Demand Marketing Services

Branding

On Demand Marketing will help you identify and document your brand position, promise, personality, story and visual associations so you have a consistent and effective messaging framework and cohesive visual brand.

Messaging | Content

Conveying a consistent message throughout your marketing programs is critical. ODM will not only help you develop your content, we’ll also help you deliver your message through vehicles like email, direct mail, events, blogging, print media and social media. We will put together a marketing communications plan that will help ensure you get great visibility for your high-value messages.

Graphic Design

Whether you need a product brochure, case study, advertisement, exhibit/booth graphics or a new logo, ODM will develop powerful designs that tie in seamlessly with your messaging and brand.

Web Marketing

ODM can help you with website design, content, SEO, and social media integration. Proficient with services like Constant Contact and MailChimp, ODM is also highly skilled in email marketing for all your communications.

Event Management

With two decades of event planning experience, your programs will fall into capable hands. From logistics, to promotion, content, graphics, onsite support and follow-up, ODM can help you with all your events and meetings, whether face-to-face or online.

Sales Support

Need that PowerPoint, Prezi or Pecha Kucha presentation to be just perfect? How about that 10-page RFP – need an extra pair of eyes on the grammar and graphics? On Demand Marketing will make your presentations and proposals shine!

Creative Portfolio

Print

Content

CADLearning SOM Case Study
PenBay Solutions Beaufort County School District Case Study
CAFM Resources Dartmouth-Hitchcock Case Study
PenBay Solutions White Paper: Facilities Are Mission Critical

Web

Happy Clients

You can trust On Demand Marketing with your projects from conception to completion; Jennifer gets it done on time and on budget. Marianne Sims, Marketing Director, GRAPHISOFT North America
Jen brings projects to life, combining her passion for design and attention to detail to create high quality work when we need it. She is always timely and responsive to our deadlines and truly lives up to the name On Demand.Kyle Chumas, Marketing Manager, 4D Technologies
Jennifer is a pleasure to work with. She is very flexible, reliable and budget conscious… Jen brought us new ideas, was quick with revisions and delivered a tremendous final product. I would recommend her work to anyone.Alex Von Svoboda, VP of Sales & Marketing, VUEWorks
Jennifer is a person who cares about the things she is involved with. She is extremely professional and always helpful in making things happen. I have always enjoyed working with her because she always followed through.Paul Winslow, FAIA
Jen is a superstar! She takes my imposing creative guidelines and my impossible deadlines and always delivers. I highly recommend On Demand to any company that needs a creative shot in the arm or additional marketing heft.Chris Scotton, President & CEO, ClearEdge3D
Jen, I can’t thank you enough for the awesome work you did to help us set up our new WordPress website. We get raves all the time. It is a pleasure working with you. You have a gift for knowing when to listen and when to push back on me when I feel like I know it all and you really know better. Both Matt and I feel we got very good value from your service and a great outcome on www.pierceps.com. I also appreciate the ongoing help to keep everything running smoothly.
Mike Villars, General Manager, Pierce Property Solutions
Jen took the voluminous content of our existing website, including more than 10 years of monthly NewsLine eNews posts, and was able to efficiently re-package everything into a responsive, WordPress-based site. On Demand also arranged hosting at a suitable provider and provided personalized training so that we can maintain and update our site in-house using the latest tools and technologies. On Demand Marketing’s services were timely, efficient and cost effective for our effort and I heartily recommend them.Kevin E. Stroud, President, NexLAN, LLC
Wow! We have received hundreds of compliments on our new company branding and launch. There is no question that your role in this was crucial. Every day, you demonstrated total commitment to helping us complete everything required to rebrand and launch a new image. The whole process went fantastic, and we are extremely proud of what you helped us produce. John Turner, President, Team Engineering

About On Demand Marketing

Headquartered in Manchester, NH, On Demand Marketing has been helping technology businesses with their marketing efforts since March 2009. ODM plans, creates, implements, manages and measures marketing programs that:

Support client company strategies
Drive awareness for client products and services
Establish brand identity and promote brand awareness
Produce tangible sales leads that drive revenue for client businesses

Jennifer Smith, Principal and Founder of ODM, has 20 years of professional marketing experience focusing on direct-to-prospect lead-generation campaigns, as well as channel marketing programs, graphic design, web marketing and branding. In addition, Jennifer has solid CAD, BIM, AEC and Facility Management technology marketing expertise having worked for companies like Computersmith, DTI Technologies, Autodesk, and GRAPHISOFT.

The Extended Marketing Team

When you work with On Demand Marketing, you get more than Jennifer’s two decades of experience. You also get the experience of her subcontractor network – a group of talented people with specialized skills in areas like custom web development/programming, SEO, Social Media and PR. Because we all work independently as consultants, our overhead is low and we can pass along the savings to you. So you get decades of marketing experience without breaking the bank.