
Jennifer Smith
Principal, On Demand Marketing


Marketing Excellence That’s Affordable
I founded On Demand Marketing (ODM) on the belief that creativity and powerful communications effectively build brands while helping you win business. My virtual team and I are proof that awesome marketing talent exists outside of the high-priced, big agency environment. We will help you successfully plan, create, implement, manage and measure marketing programs that drive awareness for your products and services while producing sales leads that drive revenue.
Your Virtual Marketing Team
Are you a start-up, small or mid-sized business that needs experienced marketing help but cannot justify the cost of a full-time headcount? Let me and my team be your virtual marketing department – providing the day-to-day expertise you need within a budget you can afford.
Project Based Support
Perhaps your business is temporarily short-handed. Or you have a project that requires a level of expertise that you do not have in-house. Let me and my team lend you our decades of experience on an as-needed basis to make your project a huge success!
On Demand Marketing Services

Branding
On Demand Marketing will help you identify and document your brand position, promise, personality, story and visual associations so you have a consistent and effective messaging framework and cohesive visual brand.

Messaging | Content
Conveying a consistent message throughout your marketing programs is critical. ODM will not only help you develop your content, we’ll also help you deliver your message through vehicles like email, direct mail, events, blogging, print media and social media. We will put together a marketing communications plan that will help ensure you get great visibility for your high-value messages.

Graphic Design
Whether you need a product brochure, case study, advertisement, exhibit/booth graphics or a new logo, ODM will develop powerful designs that tie in seamlessly with your messaging and brand.

Web Marketing
ODM can help you with website design, content, SEO, and social media integration. Proficient with services like Constant Contact and MailChimp, ODM is also highly skilled in email marketing for all your communications.

Event Management
With two decades of event planning experience, your programs will fall into capable hands. From logistics, to promotion, content, graphics, onsite support and follow-up, ODM can help you with all your events and meetings, whether face-to-face or online.

Sales Support
Need that PowerPoint, Prezi or Pecha Kucha presentation to be just perfect? How about that 10-page RFP – need an extra pair of eyes on the grammar and graphics? On Demand Marketing will make your presentations and proposals shine!
Creative Portfolio
Content
Web
Happy Clients
About On Demand Marketing
Headquartered in Manchester, NH, On Demand Marketing has been helping technology businesses with their marketing efforts since March 2009. ODM plans, creates, implements, manages and measures marketing programs that:
- Support client company strategies
- Drive awareness for client products and services
- Establish brand identity and promote brand awareness
- Produce tangible sales leads that drive revenue for client businesses
Jennifer Smith, Principal and Founder of ODM, has 20 years of professional marketing experience focusing on direct-to-prospect lead-generation campaigns, as well as channel marketing programs, graphic design, web marketing and branding. In addition, Jennifer has solid CAD, BIM, AEC and Facility Management technology marketing expertise having worked for companies like Computersmith, DTI Technologies, Autodesk, and GRAPHISOFT.
The Extended Marketing Team
When you work with On Demand Marketing, you get more than Jennifer’s two decades of experience. You also get the experience of her subcontractor network – a group of talented people with specialized skills in areas like custom web development/programming, SEO, Social Media and PR. Because we all work independently as consultants, our overhead is low and we can pass along the savings to you. So you get decades of marketing experience without breaking the bank.