{"id":3990,"date":"2022-05-30T14:29:18","date_gmt":"2022-05-30T14:29:18","guid":{"rendered":"https:\/\/ucm.ondemandmarketing.net\/index.php\/home-2\/"},"modified":"2026-02-09T14:02:24","modified_gmt":"2026-02-09T14:02:24","slug":"b2b-marketing-services","status":"publish","type":"page","link":"https:\/\/ondemandmarketing.net\/","title":{"rendered":"On Demand Marketing"},"content":{"rendered":"\t\t
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Strategic & Creative Marketing Services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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for Tech Companies Behind the Built Environment & Beyond\n\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Strategic & Creative Marketing Services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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for Tech Companies Behind the Built Environment & Beyond\n\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Big-Picture Thinking. Right-Now Execution.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Hi, I\u2019m Jen Smith, marketing strategist, creative problem-solver, and your behind-the-scenes secret weapon when marketing needs to get done fast and smart.<\/p>

I help businesses in the architecture, engineering, construction, and operations (AECO) technology spaces \u2014 plus medical, telehealth, and other B2B sectors<\/b> \u2014 tell their stories with clarity and confidence.<\/p>

Whether you\u2019re refining a brand, launching a campaign, or trying to wrangle your marketing chaos into something that actually generates revenue, I bring structure, strategy, and creative spark without the expensive agency overhead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Big-Picture Thinking. Right-Now Execution.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Hi, I\u2019m Jen Smith, marketing strategist, creative problem-solver, and your behind-the-scenes secret weapon when marketing needs to get done fast and smart.<\/p>

I help businesses in the architecture, engineering, construction, and operations (AECO) technology spaces \u2014 plus medical, telehealth, and other B2B sectors<\/b> \u2014 tell their stories with clarity and confidence.<\/p>

Whether you\u2019re refining a brand, launching a campaign, or trying to wrangle your marketing chaos into something that actually generates revenue, I bring structure, strategy, and creative spark without the expensive agency overhead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I start with marketing strategy & turn it into measurable growth.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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30+ Years of Marketing Experience<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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I build every project around one goal: helping your business attract the right audience, convert more leads, and increase revenue.<\/strong><\/p>

Through a mix of growth marketing, brand clarity, and creative execution, I help AECO tech, telehealth, SaaS, and other B2B companies build visibility, credibility, and lasting momentum.<\/p>

You get affordable, senior-level marketing experience focused on impact, not just activity.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I start with marketing strategy & turn it into measurable growth.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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30+ Years of Marketing Experience<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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I build every project around one goal: helping your business attract the right audience, convert more leads, and increase revenue.<\/strong><\/p>

Through a mix of growth marketing, brand clarity, and creative execution, I help AECO tech, telehealth, SaaS, and other B2B companies build visibility, credibility, and lasting momentum.<\/p>

You get affordable, senior-level marketing experience focused on impact, not just activity.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Businesses Supported Include...<\/h4>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\u201cJennifer\u2019s ability to grasp complex technical concepts and translate them into clear, persuasive messaging truly sets her apart. With her guidance, we were able to refine our brand message and successfully generate leads that aligned perfectly with our target audience\u2026 She consistently went above and beyond to ensure that our campaign was executed flawlessly and yielded tangible results.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Mark\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tMark Hanna, <\/span>Vice President of Digital Engineering @ SAM (previously CEO & Founder of PrecisionPoint, Inc.)<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tYou did an amazing job on the ACEC Award submission materials for our St. George, ME, Resiliency Project, which I knew you would. The images, wording, and style are totally awesome. We got great visibility for the project at the 2023 ACEC Maine Fall Forum. We even won an \u201cHonor Award,\u201d which opened the door for us to submit this project for consideration at the ACEC National level.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Terry\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tTerry Bennett<\/span>Vice President, Survey-Geomatics at Sebago Technics, Inc.<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJen is the consummate marketing communications professional, understanding what businesses need to do to market their brand and unique value proposition effectively\u2026 I highly recommend her services to start-ups and businesses looking to get the most out of their marketing budgets.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Sherrin\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tSherrin Bull<\/span>Principal Consultant | GenAI Innovations, Adobe<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJen brings projects to life, combining her passion for design and attention to detail to create high quality work when we need it. She is always timely and responsive to our deadlines and truly lives up to the name On Demand.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Kyle\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tKyle Chumas<\/span>Marketing Manager, CADLearning<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJen is a superstar! She takes my imposing creative guidelines and my impossible deadlines and always delivers. I highly recommend On Demand to any company that needs a creative shot in the arm or additional marketing heft.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Chris\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tChris Scotton<\/span>President & CEO, ClearEdge3D<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJennifer is a pleasure to work with. She is very flexible, reliable and budget conscious\u2026 Jen brought us new ideas, was quick with revisions and delivered a tremendous final product. I would recommend her work to anyone.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Alex\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tAlex Von Svoboda<\/span>VUEWORKS<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tWow! We have received hundreds of compliments on our new company branding and launch. There is no question that your role in this was crucial. Every day, you demonstrated total commitment to helping us complete everything required to rebrand and launch a new image. The whole process went fantastic, and we are extremely proud of what you helped us produce.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"John\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJohn Turner<\/span>President, Team Engineering<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJennifer is a person who cares about the things she is involved with. She is extremely professional and always helpful in making things happen. I have always enjoyed working with her because she always followed through.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Paul\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tPaul Winslow<\/span>OWP, FAIA<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJen seamlessly orchestrated two ACEC of Maine Engineering Excellence Awards submissions for Sebago Technics, showcasing a blend of friendliness, professionalism, and creative expertise. What truly stood out was how easy she made collaboration, even in a remote setting. Her ability to synthesize our projects under a tight deadline not only eased the process but resulted in Sebago Technics winning two awards. I anticipate future collaborations with Jen and wholeheartedly recommend her for any marketing endeavors.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Jesse\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJesse Jamison<\/span>Marketing Manager at Sebago Technics, Inc.<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tYou can trust On Demand Marketing with your projects from conception to completion; Jennifer gets it done on time and on budget.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Marianne\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tMarianne Sims<\/span>Marketing Manger, Graphisoft North America<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Marketing Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Most of my work lives at the intersection of technical expertise and human storytelling.<\/strong> I help companies go from \u201cWe should really get our marketing together\u201d to \u201cWow, this finally makes sense.\u201d From brand strategy to launch, I bridge big ideas and daily execution \u2014 both the thinking and the doing.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand Strategy & Positioning\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTurn what you do into something people instantly understand, remember, and want to be part of.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMessaging & Story Development\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tFind your voice \u2014 confident, human, and consistent across everything you say and show.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tContent Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tFrom website copy and thought leadership to email nurture and social content, I make sure your story gets told well \u2014 and told often.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDesign & Creative Direction\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tVisuals that feel cohesive, professional, and on-brand \u2014 from pitch decks to award submissions and digital campaigns.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDigital Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSmart, data-driven digital campaigns that build awareness and deliver measurable ROI \u2014 so you can see what\u2019s working and what\u2019s next.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGrowth Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCampaigns that connect. From SEO and paid media to lead magnets and automation, I help you attract, engage, and convert \u2014 sustainably.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWebsite Design & Development\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBeautiful, functional websites built for clarity and conversion. I design in WordPress and other systems with an eye for UX, SEO, and storytelling \u2014 so your site not only looks great but works hard.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMarketing Systems & Campaigns\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTools, templates, and workflows that keep your marketing machine running smoothly \u2014 no chaos, no guesswork.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFractional Marketing Leadership\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWhen you need senior-level insight and steady hands, I step in as your part-time CMO, marketing strategist, or creative lead.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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