Strategic & Creative Marketing Services
for Tech Companies Behind the Built Environment & Beyond
Strategic & Creative Marketing Services
for Tech Companies Behind the Built Environment & Beyond
Big-Picture Thinking. Right-Now Execution.
Hi, I’m Jen Smith, marketing strategist, creative problem-solver, and your behind-the-scenes secret weapon when marketing needs to get done fast and smart.
I help businesses in the architecture, engineering, construction, and operations (AECO) technology spaces — plus medical, telehealth, and other B2B sectors — tell their stories with clarity and confidence.
Whether you’re refining a brand, launching a campaign, or trying to wrangle your marketing chaos into something that actually generates revenue, I bring structure, strategy, and creative spark without the expensive agency overhead.
Big-Picture Thinking. Right-Now Execution.
Hi, I’m Jen Smith, marketing strategist, creative problem-solver, and your behind-the-scenes secret weapon when marketing needs to get done fast and smart.
I help businesses in the architecture, engineering, construction, and operations (AECO) technology spaces — plus medical, telehealth, and other B2B sectors — tell their stories with clarity and confidence.
Whether you’re refining a brand, launching a campaign, or trying to wrangle your marketing chaos into something that actually generates revenue, I bring structure, strategy, and creative spark without the expensive agency overhead.
I start with marketing strategy & turn it into measurable growth.
30+ Years of Marketing Experience
I build every project around one goal: helping your business attract the right audience, convert more leads, and increase revenue.
Through a mix of growth marketing, brand clarity, and creative execution, I help AECO tech, telehealth, SaaS, and other B2B companies build visibility, credibility, and lasting momentum.
You get affordable, senior-level marketing experience focused on impact, not just activity.
I start with marketing strategy & turn it into measurable growth.
30+ Years of Marketing Experience
I build every project around one goal: helping your business attract the right audience, convert more leads, and increase revenue.
Through a mix of growth marketing, brand clarity, and creative execution, I help AECO tech, telehealth, SaaS, and other B2B companies build visibility, credibility, and lasting momentum.
You get affordable, senior-level marketing experience focused on impact, not just activity.
Businesses Supported Include...
Marketing Services
Most of my work lives at the intersection of technical expertise and human storytelling. I help companies go from “We should really get our marketing together” to “Wow, this finally makes sense.” From brand strategy to launch, I bridge big ideas and daily execution — both the thinking and the doing.
Brand Strategy & Positioning
Turn what you do into something people instantly understand, remember, and want to be part of.
Messaging & Story Development
Find your voice — confident, human, and consistent across everything you say and show.
Content Marketing
From website copy and thought leadership to email nurture and social content, I make sure your story gets told well — and told often.
Design & Creative Direction
Visuals that feel cohesive, professional, and on-brand — from pitch decks to award submissions and digital campaigns.
Digital Marketing
Smart, data-driven digital campaigns that build awareness and deliver measurable ROI — so you can see what’s working and what’s next.
Growth Marketing
Campaigns that connect. From SEO and paid media to lead magnets and automation, I help you attract, engage, and convert — sustainably.
Website Design & Development
Beautiful, functional websites built for clarity and conversion. I design in WordPress and other systems with an eye for UX, SEO, and storytelling — so your site not only looks great but works hard.
Marketing Systems & Campaigns
Tools, templates, and workflows that keep your marketing machine running smoothly — no chaos, no guesswork.
Fractional Marketing Leadership
When you need senior-level insight and steady hands, I step in as your part-time CMO, marketing strategist, or creative lead.
Marketing Services
Most of my work lives at the intersection of technical expertise and human storytelling. I help companies go from “We should really get our marketing together” to “Wow, this finally makes sense.” From brand strategy to launch, I bridge big ideas and daily execution — both the thinking and the doing.
Brand Strategy & Positioning
Turn what you do into something people instantly understand, remember, and want to be part of.
Messaging & Story Development
Find your voice — confident, human, and consistent across everything you say and show.
Content Marketing
From website copy and thought leadership to email nurture and social content, I make sure your story gets told well — and told often.
Design & Creative Direction
Visuals that feel cohesive, professional, and on-brand — from pitch decks to award submissions and digital campaigns.
Digital Marketing
Smart, data-driven digital campaigns that build awareness and deliver measurable ROI — so you can see what’s working and what’s next.
Growth Marketing
Campaigns that connect. From SEO and paid media to lead magnets and automation, I help you attract, engage, and convert — sustainably.
Website Design & Development
Beautiful, functional websites built for clarity and conversion. I design in WordPress and other systems with an eye for UX, SEO, and storytelling — so your site not only looks great but works hard.
Marketing Systems & Campaigns
Tools, templates, and workflows that keep your marketing machine running smoothly — no chaos, no guesswork.
Fractional Marketing Leadership
When you need senior-level insight and steady hands, I step in as your part-time CMO, marketing strategist, or creative lead.
About ODM
You’ve built something worth talking about — but turning that expertise into clear, compelling marketing takes focus, strategy, and time you don’t have.
That’s where On Demand Marketing comes in. Led by me, Jen Smith, in Manchester, NH, I help AECO and other B2B companies sharpen their messages, strengthen their brands, and create marketing systems that actually drive growth.
With three decades of experience in BIM, CAD, facility management, and telehealth technology marketing, plus a network of trusted pros in SEO, social media, and digital strategy, I bring you the insight of a senior marketing team without the agency markup.
You get clarity, momentum, and measurable results so your marketing finally works as hard as you do.
Let's Make Some Magic!
A little conversation can go a long way. Please complete the form below to schedule a free 45-minute consultation. I look forward to meeting you!
"*" indicates required fields
About ODM
You’ve built something worth talking about — but turning that expertise into clear, compelling marketing takes focus, strategy, and time you don’t have.
That’s where On Demand Marketing comes in. Led by me, Jen Smith, in Manchester, NH, I help AECO and other B2B companies sharpen their messages, strengthen their brands, and create marketing systems that actually drive growth.
With three decades of experience in BIM, CAD, facility management, and telehealth technology marketing, plus a network of trusted pros in SEO, social media, and digital strategy, I bring you the insight of a senior marketing team without the agency markup.
You get clarity, momentum, and measurable results so your marketing finally works as hard as you do.
Let's Make Some Magic!
A little conversation can go a long way. Please complete the form below to schedule a free 45-minute consultation. I look forward to meeting you!
"*" indicates required fields